Self-love

Challenge

The increase in unplanned pregnancies and the spread of sexually transmitted diseases in adolescents lead the District Health Secretariat and the United Nations Population Fund to require new communication strategies to sensitize and inform this population in a direct, effective and attractive way about their sexual rights and duties with which they recognize and identify.

How did we solve it?

We conducted in-depth research and built two emotional stories to connect directly with young people and adolescents. The target audience identified with the message that the organizations wanted to convey and we met the initial communication objective and the pedagogical component.

We created AMOR PROPIO CAMILA Y SEBASTIÁN, and AMOR PROPIO DAVID Y MANUEL, two stories about falling in love and sexual awakening that managed to show in a kind way and with elements of humor the realities of thousands of young people in Colombia.

Achievements

We reach great reach and wide validity, our animations continue to be seen by thousands of students from public schools in Bogotá to date.

Focus groups of 400 adolescents evaluated our animations and concluded that they were 400% more effective than other pieces of the strategy such as posters, flyers, radio spots, postcards and commercials.

The evaluation showed that 97% of the population received the message of the animations clearly and 88% managed to identify with the problems addressed.

Animation is measurable in any type of strategy and is a fundamental element to communicate with the youth population.